Campaign background:
As travelers become more independent and no longer rely on travel agencies for booking, the campaign is launched to attract consumers south of Chiayi to book their tickets directly from China Airline’s website or app.
Campaign features:
The main appeal of the campaign is “reaching deep into the market of the South, China Airlines rules Southern Taiwan”. The promotional prizes include Dyson hairdryers, Bose wireless Bluetooth headsets, etc., constituting a generous and varied set of prizes. Nevertheless, to leave a deep impression in the consumers’ minds, the campaign only highlights the grand prize, Gogoro Plus 3, to catch consumers’ eyes, leaving all other prizes unmentioned.
