Background
Client: China Airlines
Campaign Period: 2017/05/22 -2017/07/31
Campaign Objective: Promote FIT (free independent traveler) and GIT (group inclusive tours) itineraries for Southeast Asian destinations
Campaign Strategy: Use internet advertising in conjunction with restaurant promotions so that their messages reinforced each other
Campaign Features
Creative Concept: Breezy Summer Travel in Southeast Asia
Media Exposure:
- Cross-sector cooperation: China Airlines members eligible for free dishes at Thai Town Cuisine and Very Thai Noodles restaurants around Taiwan and for discount vouchers for group packages if they spend a certain amount
- O.O.H. advertising: Taipei Metro backlight displays, wall poster; public bus stop backlit displays
- Internet advertising: Used Google Display Network ads and also placed GIT and FIT ads to draw people to the campaign’s landing page and then redirect them to other operators’ websites
*POP in restaurant
* Join Promotion – Coupon design
* O.O.H
* Web- Banner Design
*Print Ad.
