Campaign Background
The goal was to promote Chunghwa Post’s ibox services. Besides educating consumers and communicating with e-commerce vendors and small businesses, the campaign sought to build a strong impression of ibox services in consumers’ minds and get them in the habit of using ibox services in their daily lives and recommend them to their friends.
Main Visuals
First phase promotion: Image visual
First phase promotion: Website visuals
First phase promotion: New member drive
Online period: July 1 to Aug. 31
Activity instructions:
Join EZPost as a member and get 70 points and the chance to draw for a NT$10,000 prize and nice gifts. Tell your friends about the activity, and if you successfully get them to join EZPost, you won’t have to enter the draw. The 10 individuals who have the most friends become ibox members will automatically collect a cash prize.
Activity impact:
Activity page views: 98,987
Activity participants: 4,411
Second phase promotion: Website visual
Second phase promotion: Website activity
Activity period: Oct. 30 to Dec. 13
Activity instructions:
Daily log-in draws: Log in to the activity’s website and answer the system’s random questions (a total of 20 random questions). Answer a question correctly and get a chance to claim a prize – reward points you can redeem on Chunghwa Post’s online PostMall. If you win you will receive immediate confirmation, and the reward points will be sent to you right away.
Bonus draw for NT$10,000: Any participant can also take part in a lucky draw for NT$10,000.
Activity impact:
Activity page views: 81,893
Activity participants: 5,033
Media Promotion:
Used Google Display Network, LINE, Facebook and native ads to create exposure online. The rich content and strong activity incentives attracted clicks from target audiences.
Micro influencer Support:
Enlisted the backing of 60 micro influencers to describe their experiences in using ibox services and post articles recommending their use on Instagram, Facebook and blogs. The campaign resonated on social network platforms, enabling information promoting ibox services to reach more people.
