Campaign Background
This campaign was focused on promoting the importance of water safety and help people understand water rescue and drowning prevention measures. These include “four self-rescue strategies,” “10 drowning prevention steps,” and “five drowning rescue techniques” to raise awareness of water awareness issues. We relied on internet marketing methods to design eye-catching, creative key visuals and used them for the activity’s webpage. Aside from using data analysis for precise digital ads drawing people to displays on the webpage, we also used influencer marketing to get people to visit the Sports Administration “Water Safety Carnival” and share activity content and water safety information. The popularity of these influencers was effective in promoting water safety knowledge.
Key Ad Visual
Activity Landing Page Design
Activity landing page link: https://events.7to.com.tw/landingpage/watersafety2020/
Desktop version of the landing page
LINE Image Design
A series of five interesting images were developed for sharing on LINE to highlight the five keys to preventing drowning, as shown below:
Influencer Appearances at Campaign Events
We invited parent-child influencers to attend the “Water Safety Carnival” organized by the Sports Administration. Their description of the event drew fans to attend in person. This was different than the typical Google banner-driven location-based services ad campaign. The photos showing the influencers participating in the event strengthened the incentive for followers to experience the carnival in person.
# Influencers “Book’s Travel”
#Yung-Yung Fu-Fu Blog
