Background
In the spring semester of each year, those who want to study abroad begin to collect information about their potential destinations and the English certification exams. Therefore, in early 2021, the British Council began to host a fun event on Facebook to contact students who intend to study abroad and to promote IELTS certification, explaining that an IELTS certification can be used in the United States, Canada, the United Kingdom, Australia, and other places.
Highlights
The event’s design involves a virtual character, “IELTS Master,” who helps the user take a questionnaire to figure out the best place of study for them. To emphasize the fact that IELTS is accepted by many institutions in the United States, Canada, the United Kingdom, and Australia, the questionnaire asks for the user’s preferences and lifestyles to identify the most suitable country for studying abroad.
Upon completing the questionnaire, the user receives an IELTS study planner provided by the British Council and information about the IELTS. After the event is over, five users are randomly selected to receive special gifts.
First Facebook Post 2021/1/11
https://www.facebook.com/BritishCouncilTaiwanIELTS/posts/3772779766118707
Second Facebook Post 2021/03/03
https://www.facebook.com/BritishCouncilTaiwanIELTS/posts/3924146537648695
Chat image
Shared image
Campaign Site
‘IELTS Opens the World’s Doors to You’ : https://tw.ieltsasia.org/IELTSopensdoors/
