Background
Kobayashi Optical, a well-known domestic eyewear chain, has been in business for 40 years. Last year, Kobayashi invited Golden Bell Award winner actor Wu Kang-Ren as the brand endorsement celebrity for the whole year. Keeping to the original mantra, “We’re better because we care,” it launched the 40th-anniversary ad campaign. In 2021, Kobayashi once again cooperated with Wu Kang-Ren to launch a new season of advertising, hoping to continue last year’s momentum and create another wave of sales.
Kobayashi’s current slogan is, “Over 500 professionals across Taiwan certified by the Examination Yuan are here to serve you.” It reinforces the brand image of Kobayashi training professionals continuously, creating shopping environments for the consumers’ peace of mind and satisfaction, and providing higher quality services.
This time, it outdid itself by successfully tapping into the ever-changing charm and acting skills of the endorsing celebrity to create eye-catching and memorable television and graphic advertisements.
Campaign Highlight
How to communicate the idea of “professionalism” to consumers?
“Choose me because I am more professional,” “It’s smart to choose me because I have the newest technology.” Rather than trying to convince the audience with arguments, it is better to give them a good impression by telling an interesting story through the charisma of the endorsement celebrity.
Where is happiness?
How wonderful would it be if there is a place where people can see happiness?
[WELCOME TO KOBAYASHI RESEARCH INSTITUTE OF HAPPINESS]
“Seeing Happiness” — 60-Second Television Commercial
“Seeing Happiness” — 30-Second Television Commercial
“Kobayashi Optical & Wu Kang-Ren: Seeing Happiness” Behind-the-Scenes Footage
“Kobayashi Optical, Our Professionalism Makes You See Happiness” KV
Multifocal Lenses Campaign POSM
Armani Exchange Frame Promotion POSM
Armani Exchange Product Photoshoot
