Background
“Farmtour Market” is the first agritourism specialty store (e-commerce platform) implemented by the Taiwan Leisure Farms Development Association. The store offers a collection of experiences and products of all major leisure farms in Taiwan. The store is designed to help farmers in agriculture, fisheries, animal husbandry, and forestry to build sales channels and to improve the visibility of services and experience in rural Taiwan. Each leisure farm has its special features, such as flowers, fruits, tea, vegetables, rice, fisheries, farm animal, etc. The farms cover local products, history, customs, and other agricultural and cultural knowledge. Consumers can be entertained as they learn about the place and become deeply connected to the land emotionally. Farmtour Market is like a supermarket for leisure farms that introduces you to the unique farms in Taiwan and the congenial people of this land.
Farmtour Market’s Brand Identity Design
For the “Farmtour Market” brand identity, a logo was designed to reflect its vision and values. As the name suggests, Farmtour is rooted in agriculture, and by extension, it can also refer to the people in agriculture. Therefore, in the design of the Farmtour Market logo, two happy people wearing bamboo hats stretch out their arms to welcome everyone to experience the fun of agritourism. Handwritten characters in ink in rustic fonts bring out the cordial and simple personality of Taiwanese farmers who have an abundance of agricultural and food-related knowledge.
Final Version
Design of the Farmtour Report
The Farmtour Report is a catalog dedicated to describing the special attributes, activities, and products of theme farms in each issue. Through the Farmtour Report, consumers can better understand the spirit and special features of Taiwan’s leisure agriculture. Combining information on seasonal activities, agricultural products (forestry, fishery, woodworking), and special farm management features, the catalog helps consumers to understand agritourism and shopping information more easily.
The design of the Farmtour Report follows the style of the Farmtour logo. The overall design is natural, rustic, clean, simple, and full of earth elements. The reader is presented with a wealth of diverse agritourism information through a natural and fresh tone of writing.
Farmtour Report – Cover
Farmtour Report –Inside pages (samples)
