Background
4gTV offers the Taiwanese audience a myriad of free or paid live streaming channels including variety shows, news, TV dramas, movies, information, and sports. The brand stands out among streaming services as it offers an abundance of classic dramas and movies. Besides, viewers can watch the channels without becoming registered members. The company expects that long-term media advertising would enable it to attract more viewers.
Campaign Strategies
Multiple creatives, direct links to the viewing page, shorter viewing distance, and fewer page conversion failures
Implement digital marketing segmentation; demassify the advertising audience; produce creatives that interest the targeted audience. For example:
- Monster movies: Aged 30-55, and viewers who are interested in monster movies, fantasy movies, King Kong, and Godzilla.
- Classic movies—Audrey Hepburn: Viewers who are interested in the Oscars, Golden Globes, and drama movies.
- American animation: Aged 18-65, parents of children aged 3-12, and viewers who are interested in cartoons, animation, Popeye, and Pink Panther.
- Doraemon from Japan: Aged 18-65, parents of children aged 3-12, and viewers who are interested in Doraemon, cartoons, and animation.
- Classic drama, Chiung Yao series: Ages 55 or above, retirees, and viewers who are interested in TV drama, health, and fitness.
- The Disney’s Series: Aged 18-65, parents of children aged 3-12, and viewers who are interested in Disney, Pinocchio, cartoons, and animation.
