Campaign Objectives
- To hold an announcement event for the lighthouse keepers picture book “Guardians of the Sea”
- To lead the public to learn the knowledge of lighthouses and lighthouse keepers in Taiwan
- To introduce the duties and operational characteristics of lighthouse keepers and pilots via popular science videos
Lighthouses in Taiwan are spread across the main island and offshore islands with 36 districts. Each district has its dedicated lighthouse keepers. The duty of a lighthouse keeper encompasses having a wealth of knowledge of lighthouse structure and functions and having multiple roles such as carpenter, plumber, and painter.
Consumers will have more understanding of port affairs through the launch and the related events of the picture book. In addition to the campaign site to advertise lighthouse-related knowledge and interactive lottery activity, we also filmed three videos about lighthouse keepers and pilots to cooperate with the 2021 popular science education promotion of the Ministry of Transportation and Communication. We aim to spread the concept via mass media.
Key Visual of the Announcement Event:
The visual was designed by the material in the picture book “Guardians of the Sea” to build campaign consistency.
POSM Design for the Event:
Pictures Taken in the Announcement Event:
The Posters, Roll Up Banners, Photo Frames in the Lighthouse Parks:
Campaign Site Design:
The campaign site includes a picture book online preview, the stories of lighthouse keepers, the chronicle of events and knowledge of lighthouses, an interactive game area, and popular science videos.
The campaign site of Maritime Port Bureau: https://events.7to.com.tw/2021mpbevent/
Episode 1 of the popular science video “Illuminate the Way Home: The Unshakable Lighthouses After Strong Winds and Waves”: https://www.youtube.com/watch?v=tbn7bSO-QB8&t=2s
Episode 2 of the popular science video “Unveil the Lighthouses and Light Poles”: https://www.youtube.com/watch?v=MreGVmjcRgs
Episode 3 of the popular science video “The Guardian who Ensures the Ship Enters and Exits the Port Safely, the Maritime Pilot”: https://youtu.be/i4MUFEoYZcg
