Challenges
Okinawa has always been one of the most popular destinations for Taiwanese consumers. Affected by the epidemic in the past two years, people are unable or temporarily unwilling to go abroad. However, Okinawa Industry Promotion Public Corporation is still working hard to develop new tourist attractions and popular events.
How to interact with Taiwanese through the Internet, let people continue to pay attention to Okinawa, deliver the latest travel information, and make Okinawa the first travel choice after the epidemic were the main challenges of the campaign.
Insight
According to the relevant information and surveys, Taiwanese traveled outbound once every six months on average before the epidemic. 60% traveled to Japan more than once a year.
67.3% considered traveling to Japan after the epidemic had stabilized, while 19.6% considered South Korea.
Natural landscapes, seasonal scenery, and gourmet were the top three reasons for choosing Japan.
Japan was still the favorite place to travel for Taiwanese. Thus, the campaign utilized quizzes on landscapes, scenery, and food through the online game to arouse people’s memory and interest in Okinawa.
Idea
Do you really like Okinawa?
We organized the latest and must-travel natural landscapes, seasonal scenery, and gourmet food of Okinawa for you. The Okinawa ambassador “Mahae” would test your love index for Okinawa through 10 questions starting from Naha.
Share the results of the quiz game on Facebook and get a chance to win limited lucky bags from Okinawa.
Result
The visual of the quiz game featured the Okinawa ambassador Mahae and the map of Okinawa.
The game started from southern Okinawa Naha to northern Okinawa and the offshore islands, sharing the travel guides.
The online quiz game was publicized through Facebook ads and Google keyword ads.
There were a total of 4,877 participants from November 15 to December 15 of 2021,
It indicated both the mechanism and quizzes of the game successfully triggered consumers who couldn’t travel. Participating in the game relived the memory of Okinawa.
Okinawa Online Quiz Game: https://events.7to.com.tw/21okinawa_event02/
Online quiz game
Notice
Okinawa travel information
Map of quiz game
Quiz
Answer of quiz
Game results
Share on social media
Facebook advertisement
Google keyword advertisement
