Campaign Description
The ITF is Taiwan’s biggest travel fair of the year. China Airlines teamed up with the live streaming platform of popular food and travel show “Super Taste” and had the show’s well-known voice actor Ah Song introduce viewers to the special features of CAL’s booth and its special deals at the fair.
Campaign Highlights
- The live stream on Super Taste’s fan club site (with 2.28 million fans) sparked a lot of discussion and sharing on social media
- Limited-time special offers were made in conjunction with the live stream, giving viewers the chance to take advantage of special fares and deals.
Live Stream Impact
Reached more than 160,000 people and got nearly 24,000 clicks, and many orders for tickets were received during the live stream broadcast
【Live Stream Highlights】
