Campaign Description
The Chimelong Ocean Kingdom in Zhuhai, China has advertised in Taiwan for three years and gained quite a bit of name recognition. In 2017, it strengthened its visibility by using an internet celebrity as a promotional vehicle for the first time.
Campaign Highlights
- Live stream of Meng Meng having fun in the park on fan club site
- Interactive lucky draw set up within the fan club
- Created a website using travel log of Meng Meng playing in
Chimelong park, and placed ad on Yahoo to expand target audience
Live Stream Impact
Attracted more than 80,000 viewers; had 5 million+ impressions
【Meng Meng Internet Ads – Yahoo Platform】
【Meng Meng Internet Ads – FB Post Highlights】
