Campaign Description
EVA Airways, Dream Cruises and Hong Kong represent three strong brands. EVA Airways received several awards in 2017 as one of the world’s best airlines; Dream Cruises is a luxury cruise brand catering to Asian customers, and Hong Kong is one of Taiwanese travelers’ favorite destinations. The three teamed up on a four-day “land, sea & air” dream vacation giving travelers the chance to experience different types of travel vehicles.
Campaign Highlights
Multimedia marketing, offering immersive 360° impact Catchy, interactive backlit displays, giving people the sensation of visiting a cruise ship in Victoria Harbor Team-up with highly-rated travel &food show Super Taste to introduce four-day “land, sea & air” dream vacation
Campaign Impact
The multimedia campaign generated widespread interest, leading to more than 3,000 people signing up for the four-day trip.
“Interactive Backlit Displays”: Created an interactive backlit billboard in a Taipei MRT station that accentuated the unique nighttime characteristics of the “Big Three” brands; when MRT riders walked past the billboard, the plane, cruise liner and skyscrapers in Victoria Harbor lit up. They were able to see a glowing EVA Air plane, bright LED lights on the Genting, and the majestic Victoria Harbor light show, immersing passers-by in that atmosphere.
“Mobile Backlit Displays”: Ran eye-catching videos on backlit displays on a huge 27-ton mobile advertising truck to drum up interest, and maximized exposure by having the truck ride through the busiest parts of Taipei.
“TV Marketing”: Worked with one of Taiwan’s top-rated travel & food shows – Super Taste – to provide an in-depth look at the four-day vacation packag
