Campaign Profile
For Vivid Sydney’s 10th anniversary in 2018, Destination NSW (New South Wales’ tourism bureau) and 8 Taiwanese travel agencies teamed up to promote a wide variety of group tours and itineraries to Sydney for the festival.
Campaign Features
Targeted consumers in affluent Eastern Taipei, putting up eye-catching ads on displays and video screens in the Taipei City Hall Station transportation hub and Breeze Xinyi department store as well as on the digital billboard in the Zhongxiao Dinghao shopping area, showcasing the light festival’s creativity and colors.
Media Exposure
Taipei City Hall Station: ads seen an estimated 700,000 times
Breeze Xinyi: ads seen an estimated 540,000 times
Zhongxiao Dinghao: ads seen an estimated 6.8 million times
Landing page
OOH Ad Campaign
Taipei City Hall Station
Zhongxiao Dinghao Area
