Campaign Profile
In March 2018, China Airlines launched the first nonstop flights between Asia and Ontario, California, operating daily flights to the Los Angeles suburb from Taipei.
The campaign was aimed at publicizing the new route and highlighting Ontario’s food, scenery and attractions to build consumer interest in flying CAL to this new destination.
Campaign Features
Integrated campaign used to publicize news of the new route. Media buys focused on digital ads, complemented by print and magazine ads, outdoor ads in Taipei and Kaohsiung, travel industry briefings around Taiwan and small gifts for passengers on the nonstop flights.
- Outdoor ads
- Travel sector briefings
- Specially designed mementos
Landing Page
Online Media
Print Media
OOH
Breeze Center SongGao Store LCD Display
Taipei Jianguo N. Rd.
Kaohsiung Sanduo Commercial District
Travel Sector Briefings
Main Stage Backdrop
Photo Op Backdrop
Handheld Cards/Photo Props
Event Designs – attraction guides, document clips, macarons, QR Code cards
Ontario Travel Information
