Campaign Profile:
EVA Air teamed up with many travel agencies to promote two major group tours – “Charming Europe” and “Fun USA/Canada” – in March and April 2019. It hoped to use this ad campaign to get more consumers to choose an EVA Air “Charming Europe” or a “Fun USA/Canada” tour when considering long-distance group travel.
Campaign Features:
Used a total communication package for the ad campaign, including newspaper print ads and advertorials, internet ads, and out-of-home media placements. Consumers were also able to go to the campaign website and click on their country of interest to get a selection of group itineraries, enabling them to compare the features of different tours, a user-friendly interactive feature that proved popular.
Main Webpage
Out-of-Home Advertising
Internet Ads
