Campaign Profile:
In December 2018, Tigerair Taiwan was gearing up to start sales of summer 2019 flights, and the airline wanted a campaign that would help it stand out with consumers in the intensely competitive LCC market and create a buzz for its services as it marketed its summer routes.
Campaign Features:
When buying LCC tickets, consumers seem to have a mentality of snatching tickets early. The campaign sought to capitalize on this mindset and create some buzz by giving the first person who left a comment after the first post in the campaign a free Tigerair Taiwan ticket and allowing all others who left comments to draw for other flight tickets.
Each campaign post reached more than 200,000 people, and a huge amount of interest in the airline was drummed up before its first ticket for a summer flight was sold.
Pre-activity Teaser
Activity Posts
Posts Announcing Activity Results
