Campaign Profile and Features:
Before consumers buy air tickets, they tend to do their homework,
not only comparing airfares on sites like Skyscanner but
also looking at blogs like the brianin.tw air ticket blog.
China Airlines teamed up with brianin.tw at the 2019 Winter
Travel Exhibition on a live stream designed to increase
the willingness of the blogger’s followers, who are highly
sensitive to air ticket prices, to buy CAL tickets.
The activity provided 20 sets of exclusive special offer codes to brianin to give viewers of the live stream airfare discounts. All of the special offer codes, whether for short- or long-haul flights, were distributed during the broadcast.
Live stream preview:
Live stream venue:
Winter Travel Show Online Promotional Campaign Ads:
Facebook Newsfeed &Yahoo Native Ad
Nownews digital advertorial & FB viral marketing
