Campaign Background:
Tigerair Taiwan celebrated its fifth anniversary this year, and
the anniversary activities featured the airline’s mascot – Hoo-
Jiang the Tiger – which was celebrating its first birthday. The airline has come to be seen as the ideal travel companion for any
traveler, and it wanted to thank its customers for their ongoing loyal support over the years.
Campaign Features:
The campaign consisted of an online “Thanking a Good Travel Companion” activity designed to get consumers to take part in a lucky draw and have them share news of the contest opportunity with their favorite travel companions. That gave the campaign strong exposure on social media, creating tremendous online interest and reach.
No. of Participants (Without ads budget)
10,792
