Campaign Profile:
EVA Airways is launching a new route between Taipei and Milan on Feb. 18, 2020, and the airline’s offerings of “Charming Europe” group tours has recently added itineraries that enter and exit Europe through Milan. The campaign capitalized on the milestone to showcase and promote EVA Air’s package tours to Europe while also giving greater exposure to and generating interest in the new flights to Milan.
Campaign Features:
The campaign revolved around the message: “EVA Air Flying to Milan – ‘Charming Europe’ has 1 more charming stop.” Because Charming Europe products span many countries, the strategy was to place digital ads in a variety of media to test the diverse interests of consumers and see which countries they found appealing. Outdoor and MRT ads were added to further showcase the new Milan flights and Charming Europe tours and expand the message’s reach.
