TigerairTaiwan 3rd Birthday Declaration
Campaign Period:
2017/09/01-2017/09/30
Campaign Objective:
Make consumers aware of and remember TigerairTaiwan’s third anniversary and better understand the airline’s route network
Campaign Features
Creative Concept:
- Third Birthday Declaration : There are different types of“three-year-old”milestones,and like Tigerair Taiwan,you may have some of your own. Let’s all celebrate these third anniversaries.
- Match Birthdays:Do you have the same birthdateas TigerairTaiwan? Let’s celebrate a happy birthday together.
3rd Birthday Declaration Website
Creative Content: Media Exposure
Match Birthdays Activity Website
Media Exposure
Impact
The two activities held within one month reached 600,000 users, and more than 130,000 people participated.
